The platform is rolling out a new feature that allows them to reduce the quantity of AI-made media appearing in their feeds. This move comes as the platform announced that it now features in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This advancement comes amid a increase in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that almost a tenth of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A significant portion of this material is classified as “AI slop”, a term for inferior, bulk-generated content that is frequently illogical or bizarre.
Our research shows that numerous viewers appreciate content made with AI tools, ranging from computer-generated images to informative clips, and we intend to offer the community the power to see more or less of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
TikTok shared that there are currently 1.3 billion videos on its service tagged as artificially created. In total, over 100 m media items are submitted to the platform each day, making clips made by AI a minor percentage of its complete catalog.
User Control Features
Members will be able to limit or boost the volume of artificial media they watch by using the “manage topic” option in the application and picking “AI-generated content”. Other topics that are already be modified under the setting include news, fashion, cosmetics, and choreography.
Platform Guidelines
The platform’s rules require users to identify convincing AI-generated content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its terms of service.
Furthermore, the platform will from now on add an “AI-made” tag to content made using its proprietary AI systems, or detected by an cross-platform project for identifying content made by AI. This action is aimed to help prevent users from seeking to bypass the labeling process.
Educational Initiatives
TikTok is additionally establishing a two million dollar educational fund for specialists and organizations to produce informative material about ethical AI use. This initiative will benefit educational bodies specializing in teaching programming and robotics.
Platform Protection
The platform has justified its safety measures, following controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to reduce 439 jobs in its content moderation team in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would still have a role, but AI can shield workers by filtering out the most distressing content ahead of it has to be seen by humans. TikTok stated a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is where a extensive automated help is really helping us work at speed.”
